The new Purina Event Center had to be a place that breeders and enthusiasts, not to mention dogs and cats, would feel is made for them. It also had to be easy to navigate as hundreds of competitors along with their pets would gather here for the premier national contests held regularly in the facility. A comprehensive wayfinding system was developed for the center complementing the architecture of the building and reflecting the Purina brand.
Arcturis worked closely with the team at Purina to bring our relationship based design skills to a unique audience. Every detail in this first of its kind facility supports Purina’s vision of a world class venue for dog shows. From the football field size show arena to walkup dog baths, dog drinking fountains and the dog topiaries that greet visitors, it’s all about dogs and dog lovers.