The historic Armory building has a rich history that spans decades and genres. Built in 1938 to house the 138th Infantry of the Missouri National Guard, this iconic space later was host to world class tennis players as well as music legends including Tina Turner and the Grateful Dead.
In 2017, a developer purchased the Armory, and Arcturis’ interdisciplinary team was selected to reimagine it. While the architecture team completely reconceptualized the interior, Arcturis’ planning and landscape experts designed the surrounding environment as well. The graphics team merged historic architectural elements with modern design features, creating a unique logo for the Armory District.
To unify and articulate the entirety of the project, Arcturis developed an easy-to-navigate and inviting website. The team wrote compelling copy, produced custom graphics, and incorporated vintage photographs to support the visionary renderings of the midtown destination to be known as The Armory District.