Adarza (Sanskrit word meaning “reflection”) is a biotech company that develops cutting-edge technology in analyte detection, which provides exceptional clarity to the end users. With rapid growth and a continuous progression of their company, Adarza needed a space that would not only cater to their company’s demands, but also help tell their story and define their culture. As a feature graphic element, Arcturis developed a patterned array of luminous dots that guides users through the space, and also depicts the transparent well-trays that Adarza’s machines use in the detection process.
Arcturis was also inspired by the company’s founding technology and how these elements of reflection and perception could be carried through the space to reflect the brand. This translated into various design solutions, such as privacy film on the conference rooms, and the linear pattern on the glass around the breakroom.
These elements begin as complex or opaque, but gradually begin to provide more clarity as the viewer looks closer. Another important environmental element is the “Community Wall” in the breakroom. A vital component of this company’s brand is their defined culture and the cross-pollination of knowledge. By creating an element that the employees can use to share ideas and contribute to their environment, they are creating their own story and are continuing to define their brand. For anyone visiting their new space, the office provides clarity about not only the technology they provide, but how they define the company’s story and culture.
AIGA St. Louis Design Show Selection, 2018